"I started this whole line—which now includes everything from serums and masks to lip balms and body scrubs—around wanting to create safe and effective deodorant. When you get breast cancer “out of the blue,” you take a hard look at what you are putting on your body. I realized that aluminum-filled deodorant had to play a part. You shave your armpits, nick yourself and then apply toxic deodorant and, boom, it’s in the bloodstream near your breasts. While there may be no scientific proof, ask any breast cancer patient and they will tell you, they will never wear aluminum-filled deodorant again. I worked hard to find natural ingredients that 1. really work 2. bodysmell great and 3. are easy to apply." Cynthia, Founder